Back in September of 2010, Robert Morris University unveiled its “Change A Life” ad campaign. Through six TV commercials, 24 radio spots, and 38 billboards across the Pittsburgh region, the campaign featured stories of how RMU changes our students’ lives, and how they change the lives of others.
One of those stories was that of David Lee Folk ’10.
Lee studied nursing at RMU, graduating with honors in 2010. That year he also received the Presidential Transformational Award, the university’s highest undergraduate honor, given annually to a graduating student who has been transformed by his or her experience at Robert Morris and has also contributed to the transformation of the university in a meaningful way. He was also the inaugural winner of RMU’s Rising Star Award, given to a graduating senior who demonstrates academic success, individuality, determination, passion and potential in his or her field of study.
In the summer of 2009, Lee traveled to Nicaragua as part of a collaboration between RMU and the Polytechnic University of Nicaragua (UPOLI), led by University Professor Carl Ross, Ph.D., wherein students and faculty provide basic medical care to residents in the barrios of Managua.
“The people of Nicaragua touched my heart in ways I couldn’t have imagined,” he said. “To be honest, it’s still hard to look through the pictures without getting teary-eyed.” An avid and talented writer and photographer, Lee documented his experiences in a series of blog posts that portray, in searing detail, the deprivation of the Nicaraguans as well as the emotional toll that working with them sometimes exacts on the students and faculty.
One of these stories, “David and His Trumpet“, documented a Nicaraguan boy’s beloved trumpet, how it was stolen, how it was replaced thanks to Lee, and what it meant in the boy’s life.
“It was humbling to be a visual part of such a large movement by the university to implement community service into student life,” he says. “I really enjoyed the whole process of creating the campaign, and it’s been such a thrill to see the ripple effects that it has had throughout the community.”
Following graduation, Lee spent a year at WVU’s Ruby Memorial Hospital, before joining the nursing team at St. Clair Hospital in Pittsburgh’s South Hills. He also started back to school at RMU this past fall, where he’s pursuing his Doctorate of Nursing Practice to become a family nurse practitioner.
Lee believes the “Changing Lives” theme connected with so many people, particularly with the Pittsburgh public, because of the kind of people who populate this area.
“We take community very seriously, and it made people proud to see a local university cultivating that spirit of goodwill in its students. That translates to strong character in the future workforce as well as stronger communities. All in all, it gives everyone a great feeling about working together for the greater good, and a campaign that can translate that message is bound to be successful.”
Written by Valentine J. Brkich
Watch this behind the scenes video for more on Lee and what he’s up to today.
Robert Morris launched the Change A Life advertising campaign in September 2010. The Change A Life TV commercials won a Gold ADDY Award from the Pittsburgh Advertising Federation, which gave a Silver ADDY to the Change A Life web site. The campaign won a silver medal for advertising campaigns in the national Circle of Excellence Awards from the Council for the Advancement and Support of Education. RMU also won a Silver Medal for video PSAs and commercial spots for the Change A Life ads. The web site also won a Silver CUPPIE in the category of electronic media/web site from the College and University Public Relations Association of Pennsylvania (CUPRAP) and a Golden Quill Award from the Press Club of Western Pennsylvania for creative use of technology in storytelling.